
General
If you have bought a game from Electronic Arts Recently, then you know what the picture above is all about. However if you have not, then I will explain. Basically the "Online Pass" is well, an online pass. You need this online pass to play online. Say for example you wanted to bring Fifa 11 over to a friend’s house, and you wanted to play a match against an online opponent, well you can't. The only way to do so would be to sign into the account which has the online pass activated. If you don't have the online pass, you cannot play online, you would be forced to buy it for about 8-10 USD.
The Facts
From a business stand point this is a very smart thing to do, the company makes money even if the game is not bought. This allows EA to get about 8 USD from each person that wants to play the game online. Although it may not seem like much for one user to pay, on a grand scale, with the millions of people who purchase EA games, the dollar amounts start to pile up. The first implementation of this that I noticed was in Medal of Honor for the Xbox 360. I do not know if EA installed this pass before hand, but that is when I noticed it.
So What's the Issue?
The issue is that you should not have to pay extra money to be able to play online with people. There is no clear reason why EA started doing this, besides for extra money. They have not set up dedicated servers for these games, there for there should not be any extra charge. Every other game that has online capabilities has not had charges put on them. For example, Call of Duty, the most successful first person shooter to date does not have a fee or pass in order for players to have online access. As a gamer who uses the Xbox 360 primarily, this extra charge is just another thing to add. If EA had dedicated servers for these games, the charge would be justified. Just because they include one in the box of the game, doesn't make up for the fact that if you want to play the game online, on another account that is not the account that the pass was registered to, you have to pay a fee.
